- GB Name : Sphere of Influence (SOI)
- OS : Anything
- Type : Marking funnel
- GB Price :
- GB Cost : $25/20 Peoples + $2 Fee
- GB Joined : 17/20 Peoples
- GB Status : Going
- Homepage : JV Page
Sphere of Influence (SOI) covers the entire “front-end” of the marking funnel (in a unique and different way).
By front-end, I mean everything that happens leading up to someone adding themselves to your email list or taking a desired action.
- Who believe that reaching the best people (for a solution that only they can uniquely provide), and ignoring everyone else, is the key to serving and mattering in a world of noise and distractions…
- Who believe that marketing that’s led with empathy, is better than marketing that’s led with the “latest” sexy sales/launch/conversion (whatever) sexy tactic…
- Who care about being the fiduciary for their peeps (even before money has ever changed hands), instead of seeing them as commodities…
- Who believe marketing is less about promotion and coercion, and more about reaching out to people and helping them to solve problems…
- Who believe that marketing is where we began our journey towards understanding what people need and want…
- SOI is a principles-based approach (think: strategy of preeminence and empathy-led marketing) to attracting the right people into your world and filtering out everyone else.
- SOI goes way beyond simple audience and list building; it’s about creating marketing that PULLS (the best) people towards you, your business, and the products you sell.
- TIP: The big secret is to have better prospects / customers / clients, and optimize for them from the very beginning (from the very first touchpoint).